The notion of drinking wine from a box, admittedly, causes many of us to flinch, shake our heads in pity, or shudder from horror. Images of Franzia Blush Zinfandel in my parents’ basement fridge come to mind, and leave me with conflicting feelings. I’m in the age range where I personally never drank boxed wine (just my parents), but the current stigma of drinking wine in a box puts one to shame for even thinking of trying it. It therefore seems an off-limits purchase reserved for dive bar establishments, desperate housewives and borderline alcoholics.

But why the prejudice? After all, you can’t judge a wine by its artsy label or sexy bottle shape, any more than you can judge a book by its cover. Wine is ultimately judged by its taste. One company took this challenge to task and flat out shattered the stereotype that all boxed wines are bad. In fact, there is one in particular that is very good. This boxed wine label has several key advantages: quantity, value, freshness and taste that last a long time, and sustainable packaging.

I ordered a glass of Black Box Cabernet Sauvignon while on vacation recently in Leavenworth. I was in a beer garden, feeling rather anti-beer, and this was the house wine, and I thought, what the heck, let’s give it a shot. I have to say, it wasn’t bad; in fact, it was quite tasty to drink! It’s an absolute bargain if you need a larger quantity of wine in a pinch for a party. Here is why you should try this wine, from the winery:

“What’s the most delicious way to enjoy acclaimed wines without a hefty price tag? Lose the bottle. In 2003, Black Box Wines redefined the category by becoming the first U.S. vintner to offer super-premium, appellation-specific, vintage-dated wines in a box. Since then our expanding repertoire has earned 28 gold medals in wine competitions nationwide, yet still costs 40% less than comparable* bottled wines.

“Our superb grapes are harvested from world-class appellations, including California’s storied wine country and the acclaimed vineyards of Argentina and New Zealand. Through a meticulous, traditional winemaking process, Black Box Wines are crafted to be food-friendly and fruit-forward—all without the expense and fuss of bottled wines. So whether you crave sumptuous reds or crisp whites, you’ll delight in the quality and value inside every box.

“The grapes that create our full-bodied Cabernet Sauvignon are grown within reach of cooling Pacific Ocean breezes that extend the growing season. Offering a lush display of dark berries, our Cabernet Sauvignon’s smooth tannins create a soft, lingering finish. Spicy cinnamon and vibrant black currant aromas accompany warm notes of vanilla and toasty oak for an irresistible, approachable glass of wine.”

Their 2009 California Cabernet Sauvignon earned a Gold Medal at the 2011 Winemaker Challenge, and in 2012, Wine Enthusiast Magazine awarded the 2010 vintage a “Best Buy.”

If that didn’t shake up your stubborn notions about boxed wine, perhaps trying a glass of the real thing will.

Here’s to thinking outside the box while drinking inside the box!